Top 10 Best Non toxic kids Makeup Brands in UK
Do you think that makeup is just for grown-ups only? If yes, you need to rethink. Nowadays, many children love exploring the colourful world of lip balms, glitter, and eyeshadows during playtime or themed parties. But here's the catch: most mainstream cosmetic products are made with harsh chemicals, parabens, and artificial dyes that can irritate delicate young skin. That's where non-toxic kids' makeup comes in.
Non-toxic kids' makeup is specially formulated with safe, natural, and gentle ingredients designed for sensitive skin. It's free from harmful chemicals and prioritises child safety without taking away the fun of dressing up. Parents can feel at ease knowing their little one's skin is protected while still enjoying the joy of experimenting with kid-friendly makeup brands.
Choosing the best non-toxic kids' makeup brands ensures not only peace of mind for parents but also encourages creative play in a safe and healthy way. These makeup brands for kids often come with dermatological testing, eco-friendly certifications, and easy-to-wash formulas, making them both fun and worry-free.
Key Factors to Consider When Choosing Kids Makeup
Makeup products are not created equally. Before picking up that cute lipstick or shimmery eyeshadow palette, parents should pay attention to a few important details –
Ingredients
Look for natural, plant-based, or mineral-derived ingredients. Avoid parabens, phthalates, talc, formaldehyde, and synthetic fragrances.
Safety Certifications
Choose kids' safe makeup brands that are dermatologically tested, hypoallergenic, or EU safety certified to offer better reassurance.
Age Appropriateness
Always check the recommended age group. Some brands are better suited for toddlers, while others are designed for tweens.
Washability
Kid-friendly makeup should wash off easily with soap and water. Don't use the products that require harsh cleansers.
Packaging & Fun Factor
Bright, playful, and child-safe packaging adds to the fun. Many brands also include accessories or kits that make it more engaging.
Eco-Friendliness
Since children are also learning about values, eco-friendly and cruelty-free brands add an extra layer of positivity.
By balancing safety with creativity, parents can make sure their kids enjoy the magic of makeup without compromising on health.
Top 10 Best Non-Toxic Kids Makeup Brands in the UK
Whether your kids need to go to a birthday party, fancy dress event, or just imaginative play, these kids-safe makeup brands are making waves across the UK. Here are the top 10 options that combine safety, quality, and fun.
1. Miss Nella
When it comes to the best non-toxic kids makeup brands, Miss Nella is a clear leader in the UK. The brand has built its reputation on offering 100% safe, water-based, and non-toxic makeup products specifically designed for children. From nail polishes to lip balms and eyeshadows, every product is free from toxic chemicals like toluene, formaldehyde, and parabens.
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Unique Selling Points (USPs): Miss Nella is best known for non toxic and chemical free childrens makeup products. All products are water-based, free from toxic chemicals, and come in playful, child-friendly packaging that kids adore.
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Safety Standards: Every formula is dermatologically tested, hypoallergenic, and meets strict EU safety standards. This ensures parents can feel confident that their child’s skin is well protected.
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Product Range: Beyond makeup for children, Miss Nella offers easy to peel off nail polishes, gentle perfumes, lip glosses, eyeshadows, and themed gift sets, giving children a full “grown-up” play experience without risks.
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Age Suitability: Specially designed for ages 3 and up, Miss Nella products are gentle enough for sensitive skin, allowing little ones to explore beauty safely.
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Eco-Friendly & Ethical: The brand takes pride in being cruelty-free, and eco-conscious, aligning with modern parents’ values of sustainability and kindness.
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Availability: Miss Nella products are widely available through the official website missnella.com, Amazon, and children’s boutiques. Our makeup gift sets are especially popular for birthdays and holidays.
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Fun Factor: From bright, vibrant colours to unicorn and princess-themed collections, Miss Nella makes makeup imaginative and exciting, turning every playtime into a creative adventure.
2. Supernatural Kids
Supernatural Kids is another rising star in the world of kid-friendly makeup brands. Their range is made with organic, plant-based ingredients and completely avoids artificial dyes and synthetic fragrances.
This brand emphasises the fun of imaginative play while remaining true to eco-conscious values. Supernatural Kids offers products like blushes, lip shimmers, and face paints, all formulated with natural minerals and oils. It's particularly popular among parents who prefer holistic and eco-friendly lifestyles for their families.
3. Klee Kids
Klee Kids is known for its bold mission: "play makeup with a conscience." Their kits are crafted in the USA but are widely available in the UK. The brand focuses on natural minerals, beeswax, and nourishing plant oils.
What makes Klee Kids stand out is the variety of themed makeup kits, princess, fairy, mermaid, and more, that children adore. They are free from talc, parabens, and synthetic dyes, ensuring safe play for sensitive young skin. Plus, the packaging is both colourful and recyclable.
4. Makeup Mania
Makeup Mania caters to slightly older children and tweens who enjoy experimenting with fun shades. Their collection includes safe lip glosses, eyeshadows, and nail polishes that are both stylish and gentle.
This brand follows EU safety regulations strictly, ensuring that every product is tested for allergens and dermatological compatibility. Their playful and trendy designs make them especially appealing for fashion-conscious kids.
5. The Kid Kollective
A modern UK-based brand, The Kid Kollective takes pride in producing kids natural makeup products with clean, cruelty-free formulas. Their focus is on inclusivity and eco-conscious choices.
The Kid Kollective's products are designed to wash off easily, making them parent-approved while still delivering a rich play experience for children. Their makeup kits are perfect for birthday gifts, party favours, or family fun nights.
6. Happy Face Kids
As the name suggests, Happy Face Kids is all about smiles, creativity, and safe fun. Their products are made using non-toxic minerals and plant-based colourants that are gentle on delicate skin.
Parents appreciate the simplicity of their offerings, lip balms, blush, and face powders that mimic grown-up cosmetics but remain safe for younger users. The brand is particularly popular for its travel-friendly packaging.
7. The Natural Play Makeup Company
This UK-based company is committed to making makeup safe and enjoyable for children. Their collection includes all-natural lip tints, eyeshadows, and blushes that are made with simple, recognisable ingredients.
The Natural Play Makeup Company is well-loved for its handmade approach, often using small-batch production methods to ensure quality. Eco-conscious parents find this brand especially appealing as it avoids plastic-heavy packaging.
8. Claire's
While Claire's is a global name often associated with accessories, it also offers a special line of kids-safe makeup brands. Their children's makeup kits include nail polishes, lip glosses, and eyeshadows designed with fun characters and bright colours.
Parents should always check the safety labelling, but Claire's kids' ranges generally follow UK and EU standards for child-friendly cosmetics. Their affordability and accessibility make them a go-to choice for many families.
9. Prim & Pure
Prim & Pure takes a holistic approach to children's beauty play. Their non-toxic, gluten-free, and cruelty-free formulas are designed to nourish while adding sparkle to playtime.
The brand's makeup range is light, easy to apply, and quick to wash off—perfect for sensitive young skin. Prim & Pure is especially loved by eco-conscious parents who value sustainability as much as safety.
10. No Nasties Kids
As the name proudly declares, No Nasties Kids is all about chemical-free fun. This Australian-origin brand has gained popularity in the UK for its safe and natural products.
Their offerings include play makeup kits, hair chalks, and natural face paints. Made with natural clays, minerals, and vegetable dyes, they allow children to experiment creatively while staying away from harsh chemicals.
What are the Safety Tips for Using Kids' Makeup?
Even when using kids' natural makeup, you must take safety precautions. Every parent should follow these safety tips -
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Patch Test First: Always test new products on a small area of skin to check for reactions.
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Supervised Play: Younger children should only use makeup under parental guidance.
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Hygiene Matters: Teach children to wash their hands before applying makeup and to avoid sharing products.
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Removal is Key: Ensure makeup is removed completely after play to prevent clogged pores or irritation.
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Check Expiry Dates: Just like adult makeup, kids' products also expire. Replace regularly.
Final Thoughts
Children love to imitate adults, and makeup is often part of that play. However, not all makeup is suitable for young, sensitive skin. By choosing the best non-toxic kids makeup brands in the UK, parents can strike the perfect balance between fun and safety.
Kid-friendly makeup brands like Miss Nella lead the way with their rigorous safety standards and playful products. Others, like Supernatural Kids, Klee Kids, and No Nasties Kids, also ensure children enjoy creativity without the risks of harsh chemicals.
When in doubt, always prioritise skin safety, natural ingredients, and trusted brands. After all, childhood is about play, imagination, and joy, without the worry of harmful products.
FAQs
1. What makes Miss Nella different from other kids' makeup brands?
Miss Nella stands out because its products are 100% non-toxic, dermatologically tested, and designed especially for children's delicate skin. They're safe, fun, and free from harsh chemicals.
2. Are there UK regulations for children's makeup?
Yes, all kids' cosmetics in the UK must follow EU and UK cosmetic safety regulations. Brands like Miss Nella go beyond the basics by ensuring extra safety testing.
3. How do kids' makeup brands compare to regular brands?
Kids' makeup uses gentler, non-toxic ingredients and avoids harsh chemicals found in adult products. They're designed for play and safety rather than heavy, long wear.
4. How much do child-friendly makeup brands cost in the UK?
Prices usually range between £5 and £25, depending on the product or makeup set. Miss Nella offers affordable options without compromising on safety.
5. Which kids' makeup brand offers the most variety of colours?
Miss Nella is known for its wide palette of nail polishes, lip glosses, and natural play makeup, giving kids plenty of safe, bright colours to choose from.
6. How does Miss Nella compare to other children's makeup brands?
Unlike many brands, Miss Nella is fully non-toxic, fragrance-free, and dermatologist-tested. It combines safety with a wide variety of playful products.
7. Which is the most affordable safe makeup brand?
Miss Nella is the perfect balance of safety, fun, and affordability, making it the go-to brand for parents shopping for their little ones, or anyone who values clean beauty at a fair price.
8. Are Miss Nella products non-toxic compared to other brands?
Yes, Miss Nella products are completely free from harmful chemicals like parabens, phthalates, and fragrances. This makes them safer than most generic kids' makeup brands.
Oren Kohavi
An entrepreneur in London, founder of Miss Nella, and writer with expertise in safe age-appropriate high- quality makeup for kids. With years of research and passion for imaginative play, offering guidance on non-toxic ingredients, child safety standards, and creative beauty kits. My work helps parents confidently explore kid-friendly cosmetics, making self-expression both fun and safe for children.
